Industry News: BETER Partners With Playtech

The industry-leading next-gen betting data content and data provider partnered with Playtech. What is Playtech? Well, they are the world’s leading gambling technology company.

What Does This Partnership Mean? 

It allows Playtech customers to access BETER’s portfolio. There is a vast demand for esports betting, and Playtech’s audience demands fast-paced betting content. For Playtech, this is a deal that strengthens their position.

One of the primary considerations for this deal was BETER’s EsportsBattle. It is an excellent opportunity for Playtech to capitalise on it. With over 35,000 events streamed monthly and over 50 available betting markets on each event, it provides Playtech with around-the-clock betting and brings outstanding value to its customers. This partnership shows excellent growth potential, particularly in the esports betting market. The EsportsBattle event is a fantastic opportunity to utilise to boost growth.

What People Have Said 

Gal Ehrlich, chief executive officer of BETER

“This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access. Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER`s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments. This is a great deal for both parties and we look forward to strengthening our collaboration with Playtech over the coming months.”

Chuck Robinson, chief revenue officer at BETER

“This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical, and our content allows operators to unlock its potential. Playtech is the high calibre partner we like to work with, and together, we can ensure that its operator partners can offer their players the best esports betting experience.”

Yori Arami, VP sports commercial at Playtech

“BETER has emerged as the leading provider of esports betting content, and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments. Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a very strong addition to any sportsbook.

We look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”